Anybody use Microsoft adCenter? I have used it here and there only because I use other sites for my PPC marketing, but I got something in the mail today!
Microsoft adCenter is going strong on there PPC advertising this year. Today I received a Search Marketing Guide from Microsoft. The book is about 30 pages and tells you exactly how to use PPC to create an income online! The guide is very well laid out and I even found a few things that helped me.
Here is what is in the training guide:
Create an effective ad
- How to write effective search ads
- What makes a search ad effective
- How to maximize the efficacy of your ad
- Why keywords are important
- How you should choose your keywords
- About the three keyword match types and how they work
- How negative keywords can improve your ads
- How to use what you know about your buyers to improve your ads
- How to help attract buyers by where they live
- How to help attract buyers according to gender, time of day, or day of week
- Why incremental bids can increase the chances your ad is seen by your buyers
- How your budget is spent in adCenter
- How your two choices of budget function
- What happens if you spend your budget before the end of the month
- How adCenter measures campaign performance
- How you can tell if your campaigns are working
- About different campaign reports and what they reveal
- How to raise your ad's position on search result pages
- How to make your ad's more relevant to buyers
- How dynamic text makes it easy to manage larger campaigns
- How to test your ad's and see which works best
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